How #BRAND Created a Visual Identity that Reflects Innovation, Trust, and Community
CREDX Ventures, a forward-thinking venture capital firm, approached #BRAND to create a cohesive brand identity. The mission was to design a logo and brand elements that represent CREDX’s commitment to visionary founders, trust, and community-building. The goal was to establish CREDX Ventures as a unique player in the VC space—one that supports underdogs, innovative thinkers, and game-changing entrepreneurs.
#BRAND was tasked with developing everything from the logo and typography to the website, social media templates, and investment decks. Each component needed to reflect the firm’s values of credibility, individuality, and boldness while appealing to investors, founders, and future partners.
1. Logo Design – Modern Identity with Meaning:
Concept: The "X" in the logo represents trailblazing visionaries and independent entrepreneurs whom CREDX supports. The logo communicates trust, innovation, and boldness , encapsulating the firm’s belief in investing in the next generation of impactful startups .
Design Breakdown: The logo is sleek, clean, and adaptable, working seamlessly across various platforms. Several color versions were created for different backgrounds to ensure maximum visibility and brand recall.
2. Branding – Establishing a Strong Visual Identity:
Color Palette: The palette features #100F3F (navy blue) for credibility and depth, along with #E4D4A4 (soft gold) and #D0A82E (rich gold) to convey sophistication and trust. These colors reflect CREDX’s professional and premium positioning in the venture capital world.
Typography: Anke was chosen as the primary font, with its clean lines symbolizing elegance and trust. It’s complemented by Mona Sans Wide , a bold font that adds a modern touch, ensuring the brand is approachable yet professional.
Photography: The photography guidelines emphasize authenticity and human connection. Images align with CREDX’s brand colors and focus on capturing moments that reflect impact, collaboration, and growth .
3. Website and Digital Presence – Seamless User Experience:
Website Graphics: The website design reflects a high-impact landing page that captures visitors’ attention immediately. It features a bold hero image, compelling call-to-actions, and social proof to establish trust with visitors. Clear navigation ensures seamless access to information about the firm’s investment philosophy, community, and upcoming events .
Community Focus: The design emphasizes "Investr" —CREDX's private investor community—as the firm’s secret weapon, fostering collaboration and learning among its members. Visual elements reinforce this sense of exclusivity and connection.
4. Social Media Design – Staying Consistent Across Platforms:
Social Media Templates: #BRAND created eye-catching social media templates, ensuring consistent branding across platforms. Posts highlight insights from the venture capital world , success stories, and CREDX’s events, fostering engagement with investors and founders alike.
Videos and Graphics: Social media videos were designed to convey key messages in a fun and approachable way , aligning with CREDX’s mission to support underdogs and visionary entrepreneurs .
5. Investment Decks – Presenting with Impact:
Tailored Decks: The investment decks were meticulously designed to communicate CREDX’s unique bamboo growth strategy and investment philosophy. Each deck strikes a balance between visual appeal and clear messaging, helping attract potential investors with data-backed insights and strong visuals.
Mafia Philosophy: The decks reflect CREDX’s “Mafia Philosophy,” focusing on building a tight-knit, collaborative community of portfolio companies and investors. This message resonates with the firm’s vision of nurturing startups for the long term.
Cohesive Brand Identity: CREDX Ventures now boasts a unified brand identity that reflects credibility, individuality, and boldness . The design elements—from the logo to typography—work together seamlessly, establishing the firm as a professional and visionary player in venture capital.
Enhanced Digital Presence: The website design increased visitor engagement, with clear calls to action driving interest in the Investr community and investor events.
Stronger Social Media Engagement: With visually engaging content and consistent branding across social platforms, CREDX has seen improved engagement from both investors and founders. The dynamic posts and videos effectively communicate the brand’s philosophy and upcoming opportunities.
Effective Investor Communication: The investment decks have become a powerful tool for CREDX, helping attract potential investors with compelling stories, clear strategies, and impactful visuals.
Through #BRAND ’s creative vision, CREDX Ventures now stands out as a trusted, forward-thinking venture capital firm with a brand identity that reflects both boldness and community .
