How #BRAND Blended Ancient Wisdom with Modern Aesthetics to Build a Timeless Brand
Sage Herb is a brand rooted in the ancient science of Ayurveda, with a mission to make the benefits of herbal wellness accessible to the modern, health-conscious audience. #BRAND was entrusted with creating a complete brand identity – from designing a distinctive logo to developing a cohesive visual identity. The challenge was to honor the brand’s traditional roots while appealing to a contemporary audience.
Our goal was to balance the wisdom of ancient herbs with a sleek, modern look that resonates with today’s consumers, helping Sage Herb stand out in a competitive wellness market.
1. Logo Design – A Modern Twist on Ancient Wisdom:
Concept: The word Sage evokes ancient knowledge and timeless wisdom, while Herb reflects the essence of herbal remedies. The logo communicates the fusion of tradition and modernity – making ancient wellness solutions approachable for modern consumers.
Design Breakdown: The logo is simple, clean, and adaptable across multiple platforms, ensuring it maintains clarity and legibility in all formats.
Color Variations: Multiple versions were developed for various backgrounds, including light, dark, and neutral tones. This flexibility ensures the brand remains visually strong regardless of where it’s displayed.
2. Branding – A Visual Identity That Feels Natural and Fresh:
Color Palette: The brand’s color palette is built around earthy tones like #263730 (deep green) and #ECECEC (soft gray), evoking nature and serenity. The palette ensures the brand feels connected to its herbal roots while maintaining a modern, minimalist look.
Typography: The Lexend font was chosen for its clean, modern feel and ease of readability , perfectly balancing the old-world charm with contemporary expectations.
Photography: The brand’s photography highlights natural elements and human connection , reflecting the essence of Ayurveda. The use of brand colors and thoughtful compositions makes every image feel authentic and aligned with Sage Herb’s philosophy.
3. Packaging Design – First Impressions Matter:
Concept: We designed packaging that communicates sophistication, trust, and quality . Each element, from the typography to the patterns, reflects Sage Herb’s commitment to natural wellness . Earthy tones and elegant patterns create a lasting impression, ensuring customers connect with the brand’s authenticity.
4. Book Cover Design – An Ode to Nature:
Execution: We designed a thoughtful and engaging book cover for Sage Herb to further enhance the brand’s reach. The cover integrates organic patterns and natural tones, reinforcing the connection between herbs and wellness.
5. Social Media Design – Extending the Brand’s Digital Presence:
Approach: Social media is a critical part of Sage Herb’s strategy to communicate with its audience. #BRAND developed consistent social media templates aligned with the brand’s visual identity to engage existing customers and attract new ones .
Impact: Social media posts feature a balance of informative and visually captivating content , ensuring the brand remains at the top of customers' minds.
Cohesive Brand Identity: The design elements – from the logo to the packaging – work together seamlessly to tell Sage Herb’s story of ancient wellness reimagined for the modern world .
Increased Brand Recognition: The consistent use of colors, fonts, and visuals created strong brand recall , helping Sage Herb establish a distinct presence in the wellness market.
Engaged Social Media Audience: With a strong presence on social platforms, Sage Herb successfully connected with a growing community of wellness enthusiasts , increasing its engagement and reach .
Elegant Packaging That Builds Trust: The premium packaging design ensured positive first impressions , contributing to improved customer satisfaction and repeat purchases.
With #BRAND 's creative direction, Sage Herb now embodies a brand that blends ancient Ayurvedic wisdom with modern aesthetics , attracting today’s consumers while staying true to its roots.
