How #BRAND Created a Sophisticated and Memorable Identity for SOO FCUK
SOO FCUK is a modern condom brand that aims to blend pleasure, sophistication, and intimacy . The challenge for #BRAND was to design an identity that reflected both playfulness and trust , appealing to a wide audience while maintaining a sense of elegance. The task included logo design, packaging, social media presence, website graphics, and branding guidelines .
The goal was to create a brand that breaks away from traditional stereotypes, presenting itself as a symbol of connection and pleasure without compromising on style and trust.
1. Logo Design – A Symbol of Pleasure and Connection:
Concept: The SOO FCUK logo was designed to symbolize the connection between partners with a modern and intimate feel. It communicates playfulness and elegance , ensuring it stands out in a competitive market.
Design Process: The process blended creativity, strategy, and collaboration to ensure the final design reflects the brand’s essence. The logo includes smooth curves that evoke a sense of trust and intimacy, which are essential elements in the brand’s messaging.
Color Variations: Multiple color lockups were created to ensure adaptability across different backgrounds and formats , ensuring the logo remains recognizable and legible in all applications.
2. Branding – Building a Visual Identity That Sticks:
Color Palette: The brand features a sleek black (#181717) for sophistication, gold (#DCBA62) for luxury, and white for purity. These colors align with SOO FCUK’s goal to present a premium yet approachable identity.
Typography: The brand uses Anke for its clean and sleek appearance, conveying sophistication and trust . Mona Sans Wide complements it with a bold and modern touch, reinforcing the brand’s message with clarity and elegance.
Photography: SOO FCUK’s photography emphasizes human connection and storytelling , with images that reflect authentic emotions and interactions . The photographs align with the brand colors, ensuring a cohesive visual narrative .
3. Packaging Design – First Impressions That Last:
Concept: Packaging was designed to reflect quality, sophistication, and trustworthiness . The minimalist design, combined with premium materials, communicates a high-end product experience . This approach ensures the product stands out on the shelf and appeals to the modern, discerning customer.
4. Website Design – Seamless and Impactful:
High-Impact Landing Page: The website features bold hero images with strategic calls to action, creating an immediate connection with visitors. Social proof and clear navigation were integrated to build trust and encourage conversion.
Brand Campaign Integration: The website showcases suggestive and playful campaigns while maintaining an air of sophistication, reflecting the balance between fun and trust that defines SOO FCUK.
5. Social Media Design – Engaging and Memorable:
Social Media Templates: #BRAND created dynamic social media templates , ensuring consistency across platforms. Posts highlight SOO FCUK’s playful side, mixing humor with educational content about intimacy and wellness.
Reels and Videos: To extend its reach, the brand uses short, engaging reels and videos that align with its playful identity. These help build awareness and strengthen the connection with the audience, keeping the brand top-of-mind .
A Strong and Playful Brand Identity: The combination of sleek design and playful messaging ensures SOO FCUK stands out in the market, appealing to a wide demographic.
Premium Packaging That Builds Trust: The elegant packaging design enhances customer perception, helping establish SOO FCUK as a premium and trustworthy product in its category.
Increased Social Media Engagement: With consistent branding and engaging content , SOO FCUK has seen increased engagement on social platforms, strengthening its connection with its target audience.
Impactful Digital Presence: The website’s seamless design and clear messaging have improved visitor engagement and conversions , helping the brand grow its market presence.
Through #BRAND ’s creative direction, SOO FCUK now boasts a brand identity that is bold, elegant, and playful , appealing to modern consumers who value both intimacy and trust.
